Posts with the “commercial” tag

The power of dreams

A review of the One Off OVAs

Intrinsically I understand that anime has to make money, and that collaborations and product placement are just one way of doing that. Even in its native Japan anime home video sales vary wildly between franchises and advertisements and sponsorships only go so far. One Off feels a little different though with its very prominent Honda partnership.

the familiar sense of personal discovery and heart swelling Sunday matinee ethos

Of course there is the classic story of the original Gundam being produced solely to sell toys, while Pizza Hut has been in everything from Code Geass to Nanoha to Darker than Black; even critically loved shows like Kara no Kyoukai or Steins;Gate have Häagen-Dazs and Dr Pepper respectively. There’s something different about Honda being at the heart of One Off though that isn’t so much product placement as core marketing message.

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