On the Aniblog Tournament Round 2: Fisticuffs at dawn

By some bizarre fluke I have managed to squeeze through the second round of the AniBlog tournament with a win despite my expectations otherwise. Much respect to hontou ni for a close-run tussle, there were times when there were less then five votes between us which made for some frantic checking. I am up against Ogiue Maniax in the next round which is a daunting prospect but I wish him all the best for the next round, hopefully it will be a interesting match up. Musing on the tournament though has brought to the fore a lot of ideas that stem from it - primarily why participants are voting and commenting like they are.

Many people who watch anime, one can imagine, do only that - whether that's on TV (either American, Japanese, European, Malaysian or any other location) or anything they find to download or stream, it's probably fair to say that the majority don't interact or otherwise think about anime beyond that. Apart from them however there is a gumbo of different ways of passing information around about anime whether that's forums, instant messaging, Twitter, blogs, IRC, conventions, podcasts, conversations, university clubs or myriad other possibilities. The problem those mediums and the nature of fan communities suffer from though is that they naturally foster insularity. It is, as a fan, very easy to become entirely engrossed in a select few avenues of communication to the knowing or indirect exclusion of others. But being aware of those other groups and paying them respect is something I feel a lot of anime fans don't do and the AniBlog tournament has, among many other things, exposed.

This may seem to be saying that the AniBlog tournament is fundamentally flawed; while true, this is only the case at the moment
This state of affairs is often called an echo chamber, or many more derogatory phrases, for the reason that it invites a mindset that is self-perpetuating: no one says anything new and only repeats what has already been uttered. This term has been levelled at the AniBlog tourney which has by its very nature gathered together more authors than readers - this is not an inherently bad position, the number of sites I'm now actively reading which I didn't now about previously is immense, so with myself as an example, the tournament has fulfilled its raison d'être. However it's plain to see from the tournament hub's vote and comment numbers that it isn't inviting the number of readers it set out to - especially egregious when a popular site's advertisement of their participation balloon the numbers.

My future competitor has brought up the point that there has been no mature discussion around the tournament; many of the comments for each bracket have descended into petty backbiting on an author's predilections towards a certain series, or past grievances suffered, or writing style. From this it's not surprising to see why readers have turned away from the tournament: it stopped being about anime. The core tenet of the tournament was to introduce people to new blogs, be they authors, readers or casual watchers - inferring from that was the desire to spread the word about the growing body of content constantly being written about anime, to spread the excitement and enthusiasm felt when watching a great show or just being able to talk passionately about a topic. Somewhere though both the authors and perhaps the tournament lost that.

If you are familiar with Malcolm Gladwell's work then you'll likely be familiar with the concept that what a person consciously says and what they unconsciously think rarely match up, be that sip tests of soda or spaghetti sauce. The same goes for the AniBlog tournament: voters are asked to visit potentially two new sites and then tasked with making a decision between them. The visitor could spend time reading through posts and getting a feel for the author, their opinions, deciding whether they match their own or expose concepts they perhaps hadn't though about and then make a balanced and measured opinion. Or they could base it on how it looks. The latter is quicker and, lamentably, colours all kinds of perceptions while the former is lengthy and time consuming and not always worthwhile. Now imagine the situation augmented and one of the two sites is one that you visit regularly, now pitched against another you're unfamiliar with, already the unknown is at a disadvantage. Change this further by being oblivious to the tournament and having a blog you read and enjoy recommend you vote for them - you're a busy person, you've got things to do and you enjoy what you're reading and would love to help them so why bother checking out the competitor? Why take the time to visit a competition site with no history to find out the justification for the tournament and objectively measure up the opposition?

Sure there's arguing and politicking at the moment, but it's a power struggle and social bedlam that will with perseverance obtain a balance
This explains the voting patterns but what about the lack of discussion? Again the problem lies with psychology and being able to quantify why you felt something is prone to error and rarely even close to accurate. Unable to convey why they liked one over the other, many go for looks - it may be superficial but it is easily measurable. Others go for posting style, justifying that editorials inherently say more than episodics or even claim there are statistically more contentless episodic blogs than editorial ones. It becomes easier to talk around the decision than about it.

This may seem to be saying that the AniBlog tournament is fundamentally flawed; while true, this is only the case at the moment. The origin of the tournament was beset by bickering and, although petty, there were nuggets of truth within the noise and if there is another tournament, there are elements that will obviously be rectified and tweaked. At the moment the outcome of the tournament is an unknown quantity and it possibly won't be until the second or even third iteration that it begins to gain recognition from people outside of a small community. Of course, what the tournament can do in the future is enticing, but what it is doing right now is immeasurably useful: it's getting people talking and it's putting people together. Rarely has there been such a collective of anime authors and interested parties unified by one event, thrown them into a melting pot together. Sure there's arguing and politicking at the moment, but it's a power struggle and social bedlam that will with perseverance obtain a balance. Similarly because the tournament is unknown, there is no baggage to go with the recommendations, it is purely done by public vote which lends a different weight than a specific site recommending others, either directly with a post or indirectly with a list of links in a sidebar.

It's easy to sit on the sidelines and snipe at the proceedings, the risk being that this is seen as undermining how far this blog has come in the tournament or priming for an expected defeat in the future: it is neither of those things. This is a celebration of the tournament and what it has achieved because Scamp, mefloraine and RP actually went out and did something rather than navel gazing. It is painful and there have been issues along the way, but it has changed for the better how I write and how I view and interact with other anime sites so for that alone, for me, it has been worthwhile.

Responses to “On the Aniblog Tournament Round 2: Fisticuffs at dawn”

Took you this long to figure it all out? Oh well, better late than never. Blogs can't be faced off like SaiMoe characters, because most of the voters don't know the competitors well enough to actually judge them the way they would deserve. People will either vote the one they already know, or the one that looks better and doesn't say bad things about the shows they like.
For me, this whole thing stopped being interesting ever since the initial drama. Like you said, there isn't much discussion that's actually worth seeing. Just banal commentary, childish opinions and general one-liners.
By the way, as a friendly piece of advice stay clear of AstroNerdBoy's drama. Seriously. That shit just ain't right.
@Joo­joo­bees: Unfortunately it is endemic with human interaction and is something I try very hard not to sink into, especially so with new things. The risk with that of course is that you come across as too optimistic and not able to see when something is genuinely poor. But yes, I think the tournament is definitely a net positive and Scamp is threatening a monster meta run-down post-tournament which should be brilliant to read.
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@Shin­maru: I'm certainly not denigrating the way that people function, part of my day job (bleh) is understanding that you may have the best content or most awesome service in the world but if it doesn't look at least clean, if not aesthetically balanced, it can turn visitors away. Of course then sites like BakaRaptor come along and but the kibosh on that theory... I can appreciate people who read at least some posts rather than just say "oh episodic, not for me" and move on which only feeds into my "you're only as good as your last post" mantra.
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@Jo: That's a brilliant way of approaching it I think, rather than trying to tease out a semblance of criticism or praise for one blog over the other, just letting the votes do the talking and concluding: "it just works for me". Again just reading the competitors rather than blindly voting or voting from prior knowledge is a step up.
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@chikorita157: Strong personalities cause strong feelings - both good and bad, I'm just surprised it took so long for such a fracas to kick off. As for the execution, I think technically it has been fine, there are defined rules but I think the ecosystem surrounding it could have been better. So a small thing: there's no badges, buttons or banners for displaying on blogs who are competing. The voting system is also rather opaque which bugs me but overall the organisation and tending of the tournament I think has been sterling, but that doesn't mean there isn't room for improvement.
The is also another flaw. People who read the competitor blog for example is most likely to vote for that blog even though the other blog may be better than the competitor. The issue is the voter's bias as they tend to vote what they already know.

The Anime Blog Tournament is not perfect. It was a good idea on paper, but the execution was meh as we have these campaigns against another blog. Colony Drop vs Canne’s anime review blog and AstroNerdBoy vs ěk-sěn’trĭk is the best example of the e-drama in the blogosphere and vote based on the author itself and not the content. Looking on the bright side, it did brought attention to blogs that are previously unknown and allowed for feedback for bloggers to improve themselves.
If it wasn't for the tournament, I wouldn't have discovered this blog, along with many others. So yeah, a big 'Thanks' to the organisers.
Everytime I vote, I do give both competitors a read so that its fair. If I don't like either of them, then I will abstain from voting. I haven't made any comments on the tournament website itself, because for me I don't feel that I am able to convey in words why I like one blog more than the other. I just like it because I do, simple as that.
Thats my 2 cents.
Haha, interestingly enough I've been reading Blink lately, myself, and what you write absolutely makes sense -- I haven't been judging blogs just by look (because that doesn't matter so much to me as long as a site looks decent and is functional), but I have been scanning recent posts for anything that is of interest to me. And I'm a man who has plenty of time on his hands!

That's just the way people work, I think, especially when they sense what they are doing is not so serious.
Totally agree that it was a worthwhile effort, and mad props are due to the organizers. I see many situations in which people put unrewarded effort into trying to do something good, and the vast majority sit back and/or try to knock it down, so this seems to be a pattern that is common to human behavior, not just ani-blogging.
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