Apathy seems to have been a trendy topic for anime the past few years, culminating in 2012 with Hyouka’s Oreki whose, if you’ll forgive the pun, entire driving force was to pursue a languorous existence, free of exertion. Denpa Onna to Seishun Otoko (Electrowave Girl and Youthful Boy / Ground Control to Psychoelectric Girl) may have preceded Hyouka by a year but nevertheless rails against this trend of laziness, ironically doing so in the most languid and nonchalant way possible.

It doesn’t start as such. The first episode is, for the lack of a better phrase, very SHAFT, by which I mean very Shinbo. It’s sparkling, protractedly verbose and cut together with just enough self-assured rough edges to be purposeful.

It’s pretty terrible.

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Understating Kimi ni Todoke would be to say that it is saccharine: one cannot help but grin moronically at the continuing quest of Sawako Kuronuma to ingratiate herself with her school mates. Afflicted with the curse of rumour, she starts the series alone and subject to spurious tales of bringing curses upon those that slight her and it is only through the attention of the affable Shota Kazehaya that she is able to propel herself from quiet and alone to quiet with friends. It's deftly done, especially in three episodes, and with at least two thirds of the series remaining the story is sure to evolve well.

Beginning at the start of the summer holiday, the set up is perfect for a "Grease" style tale of warm-weather romance and inevitable school alienation. But the story defies expectations and skips ahead to the following term, awkward greetings and new teachers in tow. From there Sawako succeeds in making friends and, if the fourth episode preview is anything to go by, at least one enemy: gaining the affections of a popular figure was always going to raise someone's ire. It is a simple story well told and it is the pace and legitimacy of the characters, especially the painfully adorable Sawako, that shoot this otherwise slow burner well-above it's more sedate contemporaries.

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