A review of the Tamako Market and Tamako Love Story anime
Tamako Market was always a bit of a mongrel when put up against other Kyoto Animation productions. Coming after the first season of otaku targeted Chuunibyou and before the first season of the, one presumes predominantly female targeted, Free!, Tamako Market certainly didn’t set the world on fire like K-On! did, Naoko Yamada’s previous directorial role, and it seemed to sink without a trace after airing early 2013. So the series sat forlornly in my “Watched” folder, awaiting some kind of spark that would elicit more than a disinterested shrug whenever I considered writing about it.
this is an endless summer with deep ocean skies and flesh pink sunsets
That spark came with the movie, Tamako Love Story, set after the series and deals with… well… Wait, rewind. Tamako Market is about a girl called Tamako: daughter of a family of mochi makers and the much loved teen of a Kyoto municipal shopping arcade. A talking bird named Dera arrives from an unspecified distant land, apparently searching for a bride for his country’s prince, and proceeds to ingratiate himself with Tamako’s family. However, he becomes fat and complacent from eating so much of the mochi they make, until it becomes increasingly imperative he complete his original mission.
You know how Hanayamata ends. You probably know how the majority of the individual episodes end as well. Cliche is both the strongest and weakest thing that Hanayamata has going for it, because on the one hand you can be safe in the knowledge that the quintet of girls will make it through with smiles on their faces and fireworks in their eyes and that everything will be all right. On the other hand though, there’s not a lot else going on. It’s a solid, visually arresting but cacophonous twelve episode series that starts with trepidation and ends with a dance number.
the series feels like its trapped in a swarm of disgruntled sparrows
It’s set in Kamakura though which, if you’ve ever had the pleasure of going there, is one of those places where you can travel in a rickshaw and see horse archery and a bronze buddha statue all in an afternoon. Setting Hanayamata there gifts it with a kind of ethereal magic that the first episode, with its pint-sized dancing blonde girl, captures brilliantly, making it seem that a school club for yosakoi isn’t so outlandish.
It’s relatively common knowledge that the second season of Birdy the Mighty: Decode is better than the first. When I’d finished the first season I found that claim odd because although I echoed the sentiment of many people that it was good but not outstanding, I wondered how the second season could improve on the formula.
sees Birdy fight in a ruined city, bursting through crumbling buildings and trickling water mains with destructive abandon
Boy meets girl, boy ends up cohabiting girl’s body. It certainly feels familiar in the same way that any gender-bending situation is - Kokoro Connect, Ranma ½, Kämpfer et. al. - but here there is the quirk of the girl being an absurdly strong intergalactic investigator on the hunt for dangerous criminals on the “backwater” planet Earth. I thought I knew what to expect from that sort of introduction which perhaps explains why I stopped watching it when it first aired in 2008. It’s fair to say then that my expectations were challenged in the first season, then totally surpassed by the second.
Intrinsically I understand that anime has to make money, and that collaborations and product placement are just one way of doing that. Even in its native Japan anime home video sales vary wildly between franchises and advertisements and sponsorships only go so far. One Off feels a little different though with its very prominent Honda partnership.
the familiar sense of personal discovery and heart swelling Sunday matinee ethos
Of course there is the classic story of the original Gundam being produced solely to sell toys, while Pizza Hut has been in everything from Code Geass to Nanoha to Darker than Black; even critically loved shows like Kara no Kyoukai or Steins;Gate have Häagen-Dazs and Dr Pepper respectively. There’s something different about Honda being at the heart of One Off though that isn’t so much product placement as core marketing message.
I get the feeling that Mahouka Koukou no Rettousei (The Irregular at Magic Highschool) really shouldn’t have been set in highschool. It’s right there in the title sure, but the characters don’t really do a lot of typical highschool activities, making it seem like a compromise for an audience that perhaps wouldn’t as readily accept “The Irregular at Magic University”.
The “magic” part of the title though is different from all the other magical highschool based anime (throw a dart at a list of modern anime and there’s a high probability you’ll hit a similarseries) by being technological rather than, well, magical. Modern day wizards tote around electronic devices looking like anything from mobile phones to guns in order to summon pre-programmed spells. The explanations for this magic are laid on thick, with talk of psions and eidos and phenomena when really all I want is for mages to beat the tar out of one another with their own brand of magic. It’s an uncomplicated desire and in some ways Mahouka gets that part right. In a whole heap of others, it gets things quite wrong.
